Should Nike Drop Tiger?

Accenture did. Should Nike?

Life and Brand Reminders from the Pink Glove Dance

This viral YouTube hit presents lessons for all of us, for how we live our lives and how we approach brand building.

Fab Ford Fiesta Movement

This campaign appears to be paying off, and Ford hasn’t even officially launched the Fiesta in the U.S. Sure, it’s not an either/or choice between traditional and new marketing methods, but the latter presents a compelling case for greater emphasis.

Fire in the Brand Belly

Passion, igniting the fire in your brand belly, is a fundamental brand building block.

What Would You Have Done in Adidas’ Shoes?

The Michael Jordan name is written all over Nike basketball shoes. So what’s Adidas to do when Jordan’s son Marcus decides to wear Nike shoes for the Adidas sponsored University of Central Florida men’s basketball team in an exhibition game? Did they make the right choice? How could they have better managed this situation? What would you have done?

Meet the Boom and Y Online, or Bust!

The Baby Boomers and Generation Y are huge consuming forces to reckon with, and winning brands will engage both through the Web and digital universe… or the natives will not know them and the immigrants will forget about them.

Social Media: Where Negatives Are Positives?

Is it okay to accept/display negative comments about your business/organization/brand in your social digital space? Are negative comments a necessary evil? Or, are they a tool to demonstrate what you’re all about and create positive experiences and perceptions?

What is Socialnomics?

I need a better definition of socialnomics. Do you have one?

Windows 7 Breathing New Life into Microsoft Brand

Vista beat up Microsoft’s brand. And now comes Windows 7. Is this the brand boost Microsoft so badly needed?

Four Gen Y Marketing Tips from Gen BuY

Gen BuY offers some fundamentals for marketers to keep in mind when reaching out to Gen Yers.