What Would You Have Done in Adidas’ Shoes?

The Michael Jordan name is written all over Nike basketball shoes. So what’s Adidas to do when Jordan’s son Marcus decides to wear Nike shoes for the Adidas sponsored University of Central Florida men’s basketball team in an exhibition game? Did they make the right choice? How could they have better managed this situation? What would you have done?

Meet the Boom and Y Online, or Bust!

The Baby Boomers and Generation Y are huge consuming forces to reckon with, and winning brands will engage both through the Web and digital universe… or the natives will not know them and the immigrants will forget about them.

Social Media: Where Negatives Are Positives?

Is it okay to accept/display negative comments about your business/organization/brand in your social digital space? Are negative comments a necessary evil? Or, are they a tool to demonstrate what you’re all about and create positive experiences and perceptions?

What is Socialnomics?

I need a better definition of socialnomics. Do you have one?

Windows 7 Breathing New Life into Microsoft Brand

Vista beat up Microsoft’s brand. And now comes Windows 7. Is this the brand boost Microsoft so badly needed?

Four Gen Y Marketing Tips from Gen BuY

Gen BuY offers some fundamentals for marketers to keep in mind when reaching out to Gen Yers.

Their Legacy Must Die

In today’s participation economy, more than ever, people inside and outside organizations want to feel like they’re part of it all. Legacies aren’t for CEO’s and top leaders anymore. Legacies are for everyone to share.

New Ford Campaign Has Right People Talking

Ford appears to be in the right gear in the new marketing world we’re living in, while GM seems stalled.

Saturn: The Power to Surprise?

Would it make sense for Kia to take Saturn into its orbit?

Take Off the Social Media Leash

We should release the hounds… but let’s give them guidelines, training and know-how to succeed.