Some would call me a communications guy. But I know better. I’m a business and branding guy.
Don’t get me wrong. I love strategic communications. It’s my bread and butter. It’s what I’ve done for over a decade. As Austin Powers would say, “It’s my bag!”
However, I’ve always thought more broadly than strategic communications and marketing. In particular, I’ve always tried to put things in a total brand context. Why? Because viewing businesses through the lens of branding truly gets to the heart of the matter, which is: what you stand for and how well you perform in delivering on the expectations you set for yourself. It’s about integrity. It’s about a promise delivered. It’s about meeting expectations. How organizations do this, especially how they do it well, is, to me, fascinating.
Beyond my professional profile, I, like you, am so much more: a husband, a father, an aspiring author (someday!), a Tim Horton’s coffee addict and, as any good Canadian boy should be, a hockey fanatic.
I grew up in Cape Breton, Nova Scotia, Canada. I’ve lived in cities and towns across the Great White North, but have lived and worked in the United States for almost nine years now. Southeast Michigan is my home base.
As a nut about the business of brands and branding, and as someone who likes to share ideas, it was just a matter of time before On Brands was born.
Through this blog, I take a critical and sometimes lighthearted view at the brand landscape and the art and science of brand building. I look at what works and what doesn’t in building strong brands.
What I really like about this blog is the chance to hear and learn from others. So, please don’t hesitate to share your reactions to my posts, new thoughts, suggestions, links to related content, etc. As it’s said, there’s someone smarter than any of us, and that’s all of us! I really want this blog to spark dialogue and learning.
This blog represents my thoughts and my thoughts only and not those of any employers or clients (past, present and future).
Just a quick note on comments. Comments should appear right away, but I do moderate all of them because I want to maintain the integrity of this blog and all its content. I will delete any comment that I judge as a detraction from the discussion.
If you like what you see here, I hope you’ll consider sticking around by subscribing to future posts or referring the blog to others.
Thanks for stopping by On Brands.
Cheers,
David
